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Positive Coaching Alliance (PCA) is transforming youth sports so sports can transform youth. Through partnership with more than 1,100 youth sports organizations, leagues, schools and cities nationwide, PCA has conducted 5,000-plus workshops for youth sports coaches, parents, organizational leaders and athletes. Since Executive Director Jim Thompson founded PCA as a non-profit within the Stanford University Athletic Department in 1998, they have helped create a positive, character-building youth sports environment for more than 3 million youth athletes.

The National Advisory Board comprises such leaders as NBA and NCAA Champion Coach Larry Brown, former senator Bill Bradley, NFL Hall of Fame Member Ronnie Lott, Olympic Gold Medalist swimmer Summer Sanders, Olympic Gold Medal gymnasts Bart Conner and Nadia Comaneci, University of North Carolina Men's Basketball Retired Head Coach Dean Smith, Cy Young Award winner Barry Zito, and Kansas City Chiefs Head Coach Herm Edwards.

PCA gains support from elite coaches and athletes, including Los Angeles Lakers Head Coach Phil Jackson as PCA National Spokesperson.

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Were the 2010 World Lacrosse Championships tarnished by not having the founders of lacrosse, the Iroquois Nationals ?: